Alkimi, the world’s first decentralised ad exchange, has exited beta and now has advertisers and publishers buying and selling inventory through its blockchain-based programmatic platform. The launch of a custom consensus, distributed ledger and node platform marks a new era for digital advertising. It makes it possible to buy and sell advertising space in a completely decentralised manner through the blockchain infrastructure.
The mainnet Alkimi offers delivers performance enhancements, complete transparency, and greater efficiency in the digital advertising ecosystem. By cutting the fees from over 37% to between 3-5%, the cost of buying ads was reduced from $9.03 to $2.71, granting advertisers 212% more media while also increasing ad campaign performance by 19% in collaboration with the world’s largest media agencies and publishers.
Ben Putley, Alkimi CEO and Co-Founder, said:
“I am thrilled to announce the launch of Alkimi Exchange’s mainnet, a pivotal moment in our journey to revolutionise digital advertising. In 2023, the digital ad spend is projected to be $678.9 billion, signifying the immense potential of this market. Alkimi Exchange will capture this potential by bringing a significant portion of digital ad spend on-chain via our exchange AlEx.”