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Many a meme format has proven useful for sharing one's (bad) opinions. But this one has a little something extra: stairs!

The ?? ?? ??? ??"kick down the stairs" meme is Twitter's latest foray into ASCII-based content. (Another example is the sparkle meme, which reached its peak several weeks ago.)

The visual concept is simple: a thing you believe is superior kicks a thing you believe is inferior down the stairs. That works particularly well for unpopular or offbeat opinions. For example, if you believe leafless salads are better than salads with leaves, a "leafless salad" avatar kicking a "leaves" avatar down the stairs really packs a punch.

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Like many memes of this nature, the stairs meme isn't technically new. Per Know Your Meme, early iterations showed up as early as 2014 -- though the format didn't gain nearly as much momentum as it has now. In 2018, everyonewants to kick something down a few flights, whether that's ranch dressing or the entire Beatles oeuvre.

One note: if you want to make a stairs meme of your own, get on it while you still can. The brands have already involved themselves.

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