Yeeha! Games, an industry-leading gaming platform, announced an exciting strategic partnership with Tokyo-based SOMSOC GALLERY during the Token2049 conference in Singapore. The collaboration aims to merge the worlds of Web2 and Web3, with both parties launching an exclusive co-branded “HOUSEBOY” designer toy collection, marking their official entry into the designer toy industry. On the 19th, Yeeha! Games presented HOUSEBOY at the National Gallery Singapore.?
As part of this collaboration, Yeeha! Games and SOMSOC GALLERY have created a mascot ——「HOUSEBOY」, which will debut as a limited-edition SOFUBI ONEOFF designer toy. Sofubi, derived from an English term and simplified in Japanese, refers to soft vinyl toys made from flexible PVC material. Sofubi toys have a rich and long history, with the first Sofubi debuting in 1966. Over time, these toys have evolved from being merely a cultural symbol into a significant branch of art toys, including designer and collectible toys.
Known for their unique designs and limited releases, Sofubi toys have grabbed the attention of collectors worldwide, making them highly sought-after and valuable. The co-branded HOUSEBOY Sofubi designer toy not only merges traditional craftsmanship with modern pop culture but also represents a new paradigm of cross-collaboration between Web3 and Web2, symbolizing the future creative convergence.?
This limited-edition designer toy features a custom paint job inspired by Yeeha! Games signature brand color scheme, making it even more desirable for collectors and fans of both designer toys and Web3 enthusiasts.