Food delivery giant Meituan has officially introduced a short video feature on phim heo là gìits independent app that shares the same name as the company. This move comes after nearly six months of testing in select Chinese cities. Beijing-based Meituan places great emphasis on the new function, giving it a central position at the bottom of the app’s homepage. The head of the business directly reports to Meituan’s newly-promoted senior vice president Li Shubin. Meituan does not support users in shooting and uploading original videos through the platform currently, with existing content mostly purchased from external platforms, according to local media outlet Jiemian. [Jiemian, in Chinese]