In an exhilarating development in the world of crypto and blockchain, TYRION the trailblazer in decentralized advertising, announces its strategic move to build its advertising platform on Coinbase’s Base Chain.
This monumental announcement underscores TYRION’s commitment to leveraging cutting-edge technology to offer unparalleled advertising solutions, anchored in transparency, efficiency, community incentivization, and innovation.
Base Chain, renowned for its robust scalability, security, and efficiency, aligns seamlessly with TYRION’s mission to revolutionize and decentralize the $377 Billion digital advertising landscape. By building on Base Chain, TYRION not only amplifies its technical prowess but also extends its reach, tapping into a dynamic ecosystem of builders, innovators, and users.
Brian Armstrong, CEO of Coinbase and Base Chain recently stated that he believes decentralized advertising is one of the top 10 next large developments in the blockchain industry. “The best business model in Web 2 has been ads. It’s a reasonable bet that some form of advertising will be big in Web 3.
Developers and startups in Web 3 will increasingly be willing to pay for distribution, but can we do better than the traditional ad model? In Web 2, the big innovation was going from CPM (pay per thousand impressions) to CPC (only pay if someone clicks the ad). In Web 3, maybe we can go all the way to CPA (only pay when someone buys or takes an action onchain).”