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Ivanka Trump this week said she would separate her personal Twitter and Instagram accounts from those of the Ivanka Trump brand, after facing criticism for using her father's presidential win for her company's financial gain.
The Ivanka Trump accounts familiar to Twitter and Instagram followers will remain Ivanka's "personal feed," the company wrote in a letter posted on its website. The brand's accounts will be built from scratch at @IvankaTrumpHQ.
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Trump mixed her business, her personal life and her political life on these accounts throughout the presidential campaign — telling followers to "shop her look" from the Republican National Convention, for example. But criticism reached a fever pitch when Trump's brand sent out a press release promoting a $10,000 bracelet she wore on her family's post-election 60 Minutes interview.
Many women entrepreneurs — especially in fashion, like Trump — mix the personal with the professional on their social media accounts. But most don't have presidential politics to contend with.
"Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change. As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families," the company wrote in a press release. "Meanwhile, our team will continue working to inspire and empower women to create the lives they want to live through solution-oriented product and inspiring content on IvankaTrump.com and across social media."
Trump's personal feed isn't becoming totally political. She's continuing the personal posts that made her such a popular part of the Trump campaign to begin with.
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