LONDON -- Remember that abrupt Twitter feud that took place between J.K. Rowling and coronation street sex tapes videosPiers Morgan over the weekend? The one that ended with Morgan saying he'd never read Harry Potter?
Well, there have been some entertaining developments.
SEE ALSO: 27 times J.K. Rowling was the hero we all needed in 2016Shortly after the tiff took place on Saturday, one North London bookshop decided to begin what can only be described as a monumental campaign -- to tweet the entirety of Harry Potter and the Philosopher's Stoneat Morgan in bite-size, 140-character snippets.
This Tweet is currently unavailable. It might be loading or has been removed.
On the second tweet, they added a mildly intimidating counter.
This Tweet is currently unavailable. It might be loading or has been removed.
Since then, the Big Green Bookshop account -- which is run by 48-year-old co-owner Simon Key -- has been steadily tweeting the first few chapters at Morgan, by hand.
"When Piers told J.K. Rowling that he’d never read any of her books, I thought that, as he spends such a lot of time looking at Twitter, I could give him the opportunity to see what he was missing," Key said.
"Initially I was just going to send a few tweets, but now I plan to send the whole of the first book (as long as J.K. doesn't mind)."
This Tweet is currently unavailable. It might be loading or has been removed.
Every now and then, Key adds in an aside.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
According to the calculations of one follower, it's going to take a while to finish.
This Tweet is currently unavailable. It might be loading or has been removed.
Although at the current rate, Key will be done before then.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
On Monday afternoon -- possibly as an attempt to curb the trolling -- Morgan finally responded.
This Tweet is currently unavailable. It might be loading or has been removed.
It hasn't worked, though.
This Tweet is currently unavailable. It might be loading or has been removed.
Key told us he was happy that Morgan tweeted at him. "Well, I shouldn’t have been that surprised, but it made me very happy," he said. "Now 5 million more people know about our Bookshop!"
He added that the reaction so far has been incredibly positive. "People seem to like the idea and on a personal level I’m really enjoying re-reading Harry Potter.
"I’d forgotten just how brilliant it is."
Featured Video For You
Voldemort isn't as terrifying as you think