TikTok went from short and call me daddy sex videossweet to YouTube-length videos a while ago. Now, the app may soon increase post limits again — this time to 30 minutes.
The latest option, to upload a video lasting up to half an hour, was spotted by social media consultant Matt Navarra on the iOS beta version of the app in the UK, as reported by TechCrunch. The test comes right after TikTok upped its previous 10-minute maximum to 15 minutes, back in October 2023.
Post by @mattnavarra View on Threads
This expansion signals TikTok's intent to be a go-to spot for allcontent: the app has, for instance, made a major splash in the music industry, even launching in its music streaming service in several countries.
You May Also Like
But this latest move seems to indicate TikTok looking beyond YouTube to the broader landscape, with 30-minute videos more aligned with run-times of streaming services, from Netflix to Max. When it comes to longer content, there's a rising group of users watching entire movies and TV shows on TikTok through short snippets. Look no further than Paramount's release of Mean Girlson the app, posting the movie in 23 instalments for fans to devour on "Mean Girls Day", or the official account for The Sopranosposting 25-second episode summaries to mark the show's 25th anniversary.
Related Stories
- How to buy concert tickets on TikTok
- Have you seen the most-viewed TikTok video of the year?
- Despite trend fatigue, these TikTok aesthetics ruled 2023
- Were these 8 viral TikTok products worth the hype in 2023?
With the latest news, it looks like TikTok is coming for more platforms — and more of your time.