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The Los Angeles Staples Center, home to the LA Lakers and probably one of the world's most iconic arenas, has had itself a little rebrand — and at first glance the new name looks like something you might find in a late show parody sketch:
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Yep, it's not a joke.
On Wednesday, the Staples Center got a "formerly known as" tacked in front of it, and a brand new name was announced: the Crypto.com Arena, named after "the world's fastest growing crypto app" as part of a brand deal presumably worth quite a bit of money. The app is a crypto debit card and exchange company that allows owners to get cashback while also being a platform for trading coins and NFTs.
SEE ALSO: What are NFTs? Everything you need to know.It's worth noting that stadiums changing their names as part of brand deals isn't a new or uncommon thing — the whole "Staples" bit in Staples Center, after all, was there as part of a 20-year deal with the U.S. office supply company of the same name. But there isstill something sort of funny about a name with ".com" at the end of it — maybe it would have sounded a little less jarring if it was just being renamed "Crypto Arena", but it is a little hard to imagine people saying the full name out loud – including the "dot com" bit – when they discuss their plans to see a game that weekend.
As you can probably imagine, not everyone was too happy about the name change:
wow they did it, they came up with a worse name than Staples Center
— Molly Lambert 🦔 (@mollylambert) November 17, 2021
Nope this will forever be the Staples Center
— Christie (@christiegoodman) November 17, 2021
Terrible name, deactivate account and give us Staples back
— Dahveed 🦑🏒 (@KrakenZaddy) November 17, 2021
Every single person in LA rejects this.
— Nicole GKG 🦃🍂 (@NicoleMae11) November 17, 2021
Please tell me this is an out of season April's fool's joke
— Krisppee (@Leviievann) November 17, 2021
Jokes about "The Crypt" rolled out too.
Sorry, but https://t.co/k7iihFjINP Arena is as normal as sponsored building names are going to get from here on out. We're in for 20, 30 years of stuff called like "Mutant Ape Auditorium" and "Dogecoin College of Dentistry."
— Kevin Roose (@kevinroose) November 17, 2021
Still, there were some defenders, too:
Reading the replies. I had no idea people were so passionate about office supplies.
— MetaverseHodl.eth 🦇🔊 (@metaversehodl) November 17, 2021
I grew up in the hood on pico union right next to staples center. I’m very much into crypto. This makes me so happy you have no idea. Long live https://t.co/rPMNdJ2K50 !!!!!
— Neanderthal V aka Presidente Oj Shiba ℗ (@Neanderthal_V) November 17, 2021
According to the LA Times, the arena's name won't just change — "3,300 square feet will become a dedicated Crypto dot com 'activation space' featuring crypto-centric interactive experiences for sports or music fans." Sure.
Chances are the name will get more pushback for a while, but people will slowly start getting used to it. Hey — they'll have another 20 years to.
Topics Cryptocurrency