YouTube will soon introduce 30-second unskippable advertisements to its TV viewing experience. The manisha koirala original sex videocompany's top-performing videos will incorporate these ads, instead of seeing two 15-second ads consecutively.
SEE ALSO: Behold, 20 of the funniest YouTube videos everCEO Neal Mohan announced the update at Brandcast 2023, saying "more and more, viewers are tuning into YouTube on the biggest screen in their home." In December 2022, 150 million viewers watched YouTube and YouTube TV on televisions in the US. According to the company, YouTube Select – a platform for advertisers to have their content displayed on YouTube – is landing over 70 percent of impressions on the big screen.
Featured Video For You
How to Download YouTube Videos
YouTube is also testing "pause experiences" on TV screens, so when a user pauses a video, an ad will appear. This feature is similar to what Hulu rolled out in 2019.
Related Stories
- Why I finally switched from Sling to YouTube TV
- YouTube Music is adding podcasts
- YouTube legends Jacksepticeye and CrankGameplays on their new podcast 'Brain Leak'
- Mamma mia! Mario content hits 100 billion views on YouTube
- YouTube loosens its profanity monetization rules after creator backlash
This push on advertising comes after a recent crackdown on ad blockers, which essentially encourages users to pay for the ad-free YouTube Premium.
Topics YouTube