There's nothing unusual about seeing Ed Sheeran trending on ?? ????? ????? ?????? ?????social media, especially not at the moment.
SEE ALSO: Ed Sheeran's 'Divide' has a billion YouTube views less than a week after its releaseBut the hashtag that people woke up to Wednesday morning -- #sheeranalbumparty -- has raised a fair few eyebrows on Twitter.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
So how did #sheeranalbumparty actually begin trending? Is it a marketing campaign that went a bit wrong?
Nope -- the whole thing is actually a joke started by Radio 1 DJ Greg James.
This Tweet is currently unavailable. It might be loading or has been removed.
Basically, back in 2012, British pop star Susan Boyle had a hashtag fail -- #Susanalbumparty -- that went viral in a big way.
Sheeran himself is clearly aware of this.
This Tweet is currently unavailable. It might be loading or has been removed.
James started the hashtag as part of Radio 1's #LOLathon -- their attempt to host "the funniest 24 hour broadcast ever" for Red Nose Day.
Judging by the Twitter response to #sheeranalbumparty, they seem to be off to a good start.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Ain't no party like a #sheeranalbumparty.
Featured Video For You
Ed Sheeran drops details about his 'Game of Thrones' cameo and it includes Arya