If there's one thing that gets people off Pornhub,football fans wardrobe sex oops videos it's an Apple Event. Over the last couple years, Pornhub traffic consistently declined during Apple's slew of announcements — even for people on Android devices. How did the event stack up this year?
Once the event started, viewers on Apple devices closed the X-rated site and tuned into the event: Pornhub traffic dropped 15.2 percent compared to that of an average day.
Those on Android devices, however, didn't seem interested as that traffic stayed at around the average. This continued throughout the event this year — Android users didn't care to watch what Apple had to offer. At least, they didn't care enough to stop watching porn. (And they're not the only ones who found this year's Apple Event to be underwhelming.)
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The plunge in Pornhub traffic on Apple devices when the event started. Credit: Pornhub Another significant dip happened during the announcement of the new AirPods 4: 14.9 percent compared to average. Not as much as the event started, but pretty close. Perhaps Pornhub viewers wanted to see the latest in Apple's noise cancelation tech so they can watch their favorite videos in peace.
Traffic dropped significantly compared to average during the AirPods announcement. Credit: Pornhub The biggest drop of the event happened — unsurprisingly — during the unveiling of the iPhone 16.
Most Pornhub viewers on Apple devices switched over to watch the new iPhone reveal. Credit: Pornhub Traffic dropped 16.4 percent compared to average during talk about the latest iPhone. From there, viewership bounced in and out through the continued announcements for the iPhone 16 camera as well as the iPhone 16 Pro.
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Once the event ended at 2:40 p.m. ET, Pornhub traffic on Apple devices steadily returned back to average.
See all of Pornhub's Apple Event insights here.