Hinge is clueless 1980's sex ed videoadding a significant feature to its app: the ability to reveal the kind of relationship a person is looking for. Daters can add to their profile whether they're seeking a monogamous relationship, non-monogamy, or if they are still figuring it out.
These labels will come with the option to provide a larger "backstory" (essentially a brief description) to support the answer. This information will sit in the "virtues" section of the app.
Credit: Hinge. What is non-monogamy?
Non-monogamy is typically referred to as "ENM," meaning ethical non-monogamy, or "CNM" consensual non-monogamy. ENM was already seeing a big rise prior to the pandemic. Dating app Feeld says more people have been exploring non-monogamy in the past two years, with the app reporting a 250 percent rise in monthly active users in the UK between Jan. 2021 to 2022. There are many different types of non-monogamous relationships, which typically involve having intimate relationships with multiple partners.
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Michelle Parsons, chief product officer at Hinge, says in a statement, "We are empowering users to openly share what kind of relationship they are looking for, and as a result, have a new way to know if someone’s dating goals match theirs from the moment they look at their profile".
"I want [the app] to enter a new era of dating where the word 'relationship' defies traditional and heteronormative meaning," Parsons says.
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The feature is intended to increase inclusivity on the app, decrease dating fatigue by offering transparency, and speak to Gen-Z users. Hinge found that 15 percent of its Gen-Z and queer users are interested in non-monogamy or are exploring the option.
This update is the latest in a string that Hinge has offered this year, including the addition of zodiac signs, polls and videos to profiles, and the launch of a FAQ guide for LGBTQ daters.