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That line of thinking could have saved Facebook a lot of trouble, but the social media site owned by Meta seems to be returning to its roots anyway.
One of the most striking changes Facebook made was to change its famous Feed. Instead of only seeing your friends, it began showing ads and recommended content. Now, years later, the Friends Feed is returning — kind of.
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"Connecting with friends has been a part of Facebook since it launched," the company wrote in a news release. "Over the years, Facebook evolved to meet changing needs and created best-in-class experiences across Groups, Video, Marketplace, and more, but the magic of friends has fallen away. We’ll be adding several 'OG' Facebook experiences throughout the year, beginning with the revamped Friends tab."
Those "OG Facebook experiences" include a new Friends tab to "make it easier for people to find their friends’ content on Facebook." This tab will only show your friends' stories, Reels, posts, and requests, instead of being mixed in with other recommended content. You can pin the Friends tab so it's easier to access by going to your profile picture, clicking "settings & privacy," navigating to "settings," and clicking "tab bar," before customizing the bar and clicking "Friends" to pin the tab.
"Social media should feel social," Meta wrote. "In that spirit, we’ll be adding more fun, simple experiences to help you connect and share on Facebook throughout the year."