This copywriter's cover letter sets a pretty high standard for job applications.
Chase Zreet applied to work on eroticization psychoanalysimthe Sprite account at Wieden+Kennedy, an ad agency in New York. Instead of submitting a traditional cover letter, he submitted a three minute music video rapping about his love for Sprite and his qualifications in advertising, and it's actually really catchy.
SEE ALSO: Are you closer to death or hearing back from that job you applied for?Oh, and he did it all while riding a hoverboard.
In the music video, titled "Cover Letter," Zreet rode through Dallas, Texas in a Sprite-themed costume. He alternated between green and yellow suits, complete with a gold chain adorned with a lemon and a lime.
In an interview with Adweek, Zreet said he's a fan of Vince Staples and "the idea for a rap came and was just one of those things that wouldn't shut up."
W+K creative director Jimm Lasser said the video stood out because "there's too much emphasis put on portfolios, and not enough on the creative enthusiasm of a candidate." He told Adweekthat Zreet had demonstrated a "mastery of Sprite's brand color palette."
And it worked: Zreet starts at W+K in April. He's not sure if he'll be on the Sprite team but he's "excited to be heading to NYC."
If this is your new favorite song, Zreet has this response:
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Will this be the new standard for job applications? We hope so.
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